Less with More
In vehicles = better performance and better fuel economy : requires applied technology in order to keep costs within feasible parity with conventional metal "structures".
In buildings = warmer, quieter, with lower recurring costs (HVAC/ Lighting/ Water/ Drainage) : Materials savings with innovative designs : applied technology required to keep costs on parity with conventional designs using older ideas.
We need to embrace "good ideas" for efficient dynamics in any system: be that a home, an office, a computer or a vehicle.
Think about it!
We can do more with less waste and lower costs. We can go farther, faster and have more fun for everyone by making efficient use of everything, including bright ideas.
"Our ignorance is not nearly as vast as our failure to use what we already know" Dr. M. King. Hubbert!