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Photoshopping Ethics ?

Photoshopping of Model
http://heartymagazine.com/wp-content/uploads/2009/12/model-photoshop.jpg

"A law passed in Israel this week requires publications to note when an image has been edited to make a model appear thinner, and also bans models deemed as underweight from appearing in advertisements. It's not yet clear how exactly this law will be enforced, as proving that a well-photoshopped image has been modified is an extremely difficult task and every image published will be edited in some way." Aaron Souppouris via http://www.theverge.com/2012/3/22/2893068/israel-photoshop-law-model-health
Do you think it is unreasonable for companies to photoshop images of the models they use in photographs for advertisements?


Do you think it is reasonable to force these companies to disclose that an image has been photoshopped with a stamp or cymbol in the image indicating that it has been modified?

Do you think that makeup is a physical equivalent to photoshop?

Do you think the banning underweight models from being used in commercial advertisement makes sense considering the prevalence of eating disorders and other forms of food based psycho-social sickness that negatively affects the self image, esteem and values of women?

I first of all would like to say that I think copywrite law is bull dung because of its excess duration. I furthermore would argue that all ideas and content are based on other works, inspired or adapted or derived from : true inspiration and unique thinking is a rare phenomenon, and even where it does occur the person with the creative insight is drawing off of their experience of the works of others. Therefor, copywrite law is a total crock of funk the way it is applied. I believe in defending the rights of an artist to derive income from their work, however: the extreme duration of copywrite protection is ridiculous and has no rational basis in reasonable thinking or balanced wisdom.

My Take on These Issue's

If copywrite has to be put into an image, then I believe it should also be stated simply if the image is modified from the way the camera originally captured the image. Unmodified images could be stamped "Pure Optical" where as Photoshopped images could be stamped "Digitally Enhanced." : these indications would be placed adjacent to image copywrite stamp.

I furthermore think the these Models need to pass a physical exam to prove they are healthy : since the image of their body is being used to promote "norms" ~ and this would include blood testing for health indicators as well as drug testing for stimulants and other compounds the cause weight loss. Models could only be used if they are approved by a peer reviewed board of medical scientists as health and fit ~ and thus could be used in modeling. This effort would be undertaken to combat the psycho-social impact that pervasive unrealistic images have on increasing the prevalence of eating disorders. I would also make physical education mandatory, and make nutritional education mandatory since so many Americans seem to struggle with eating in excess/ obesity/ heart disease, joint damage, diabetes, ect. ect.

What do you think? Care to Comment !

1 comment:

  1. That model looks a lot better *before* she's photoshopped, I think.

    "I furthermore think the these Models need to pass a physical exam to prove they are healthy : since the image of their body is being used to promote "norms" ~ and this would include blood testing for health indicators as well as drug testing for stimulants and other compounds the cause weight loss. "

    Well, OK I kind of get where you're going with this and agree with the principle, but I think this would be too regulatory. If magazines want to have thin models, they will, and in my opinion it's their free speech right to do so.

    The best thing is to have education that these images are not necessarily realistic. Of course, Obesity is a problem too, and people need to educated on it.

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