Brand LACROSSE not the Sport, I found a paper with their Forever Forward Ideology (Quoted Here)

This copyrighted material belongs to the outdoor gear company LACROSSSE, but I found it so profoundly thought inspiring, printed in yellow on dark brown paper on the side of an agricultural road, that I wanted to share it with you here on my blog.

I have no corporate sponsorship other than that I actually like the brand & company, but they are not paying me to share this material, writing, and I have otherwise no association personally or professionally with the company or the brand.

"Being deep in the woods sparks a knowing. There's a know-how that's been handed down from generations past, stitched into heavy wool coat. There's also one that lives in the "now," demanding smart gear for the mission at hand. But there's a different kind, too. That kind that's built into your bones. The kind that jolts to attention when a twig snaps and detects a shift in the season just before the first leaf changes."

"We understand our deep need to be outdoors as both a calling and an answer- a calling to get out and explore. To discover the sensation of pulling your boots out of the mud at the bottom of a bog. To feel the thrill of cresting the ridge and seeing nothing but rolling hills. What we find along the way is an answer. A silent response to "what does this all mean? what is it all for? When we pull on our boots in the frosty morning air, we pick our path. And our path is one that is... FOREVER FOWARD"

My blog posting with few exclusion, for years, have been hand typed on a laptop by me, the author, on my own motivations without any sponsors, without any money exchanged, completely off the cuff in real time, your reading the way I think, what I think about, what I am interested in, what I care about, what I find interesting or thought provoking to share with other people in the spirit of TED talks, ideas worth sharing.