Most people have absolutely no idea what they are doing & few are aware of this or willing to admit it even if they understand they are flying blind on the seat of their pants in the ephemeral now or ever passing instant where people exist, not in the past of future, I am talking about right now where you find yourself!
Look around at people in traffic, in a crowded stadium, at peoples shopping habits online or what people are searching for on search engines like google.com or google search from alphabet inc. respectively.